San Francisco, CA
A Series-A B2B SaaS startup had a fragile MVP built during a 90-day sprint — it worked for demos but broke under real enterprise usage. Implementation for new customers took 14 days and required professional services, enterprise prospects were walking away during pilots due to UX friction, and there were no usage analytics to understand where customers were struggling.
We rebuilt the platform from the ground up on a cloud-native architecture designed for enterprise scale. An AI-driven onboarding flow guided new users through configuration in a personalized, step-by-step sequence — replacing the manual implementation process. A self-serve analytics dashboard gave customers immediate visibility into their ROI. API documentation enabled enterprise integration without professional services.
Audited the existing MVP codebase, designed a cloud-native microservices architecture, and mapped all enterprise integration requirements.
Rebuilt the platform on AWS with auto-scaling infrastructure, built the AI onboarding flow, and developed the customer analytics dashboard.
Built the REST API layer with comprehensive documentation, SSO integration, and enterprise security compliance features.
Redesigned the product marketing website and built an in-product growth system — usage-triggered upgrade prompts and expansion revenue features.
Platform rebuild enabled enterprise sales that were previously blocked by stability and UX concerns, tripling ARR in 12 months.
Improved product experience and self-serve analytics drove net retention from 74% to 89% as customers expanded usage.
AI onboarding reduced time for new customers to reach their first meaningful outcome from 14 days to under 2.
Self-serve onboarding eliminated 80% of professional services implementation cost, improving unit economics dramatically.
“We were closing enterprise deals and then losing them during implementation. Calidigi rebuilt everything and now we close, onboard, and retain at a completely different level.”
Let’s discuss how Calidigi can deliver results like these for your industry — with a custom strategy built around your goals.