San Francisco, CA
A popular San Francisco restaurant was paying 30% commission to third-party delivery platforms on every online order — eating into already-thin restaurant margins. Their loyalty program was a paper punch card, online ordering went entirely through DoorDash and Uber Eats, and they had no data on who their most valuable customers were.
We built a direct online ordering platform eliminating third-party commissions, a digital loyalty app that rewarded direct orders and built customer visit frequency data, AI-powered menu optimization analytics that identified the highest-margin upsell opportunities, and a table reservation system integrated with Google Business Profile that made booking as easy as clicking from search results.
Quantified the commission cost to third-party platforms and modeled the revenue impact of shifting 40% of online orders to direct channels.
Built the commission-free direct ordering website and mobile app with menu management, order routing to the kitchen display system, and payment processing.
Developed the digital loyalty program and customer analytics dashboard that tracked visit frequency, order preferences, and lifetime value.
Optimized Google Business Profile and Yelp, implemented a post-visit review generation system, and built a local content strategy for SF neighborhood food searches.
Total online order volume grew 73% as direct platform convenience attracted both existing and new customers.
AI menu upsell recommendations and loyalty-driven visit frequency increased average check by 32%.
Systematic review generation drove ratings to 4.8 stars on both Yelp and Google, placing them in the top-3 for SF neighborhood searches.
Shifting 40% of orders to direct channels reduced total commission spend by 22%, adding significant margin dollars back to the business.
“We were making food for DoorDash's profit. Now more than half our online orders come directly to us and we know exactly who our best customers are.”
Let’s discuss how Calidigi can deliver results like these for your industry — with a custom strategy built around your goals.