Santa Monica, CA
A Santa Monica specialty retail store had strong in-person sales but near-zero online presence — no e-commerce, no Google Shopping presence, and inventory managed through a spreadsheet that caused both stockouts of popular items and overstock of slow movers. Local digital competitors were capturing the online-first customers that never walked through the physical door.
We built a complete omnichannel retail platform — a Shopify store with Google Shopping integration, an AI inventory forecasting model that predicted demand based on seasonality and sales velocity, a click-and-collect system that drove online customers into the physical store, and a loyalty rewards app that unified in-store and online purchase history.
Analyzed 2 years of sales data to identify stockout patterns, overstock categories, and the online customer segments being missed.
Built the Shopify store with full inventory sync, Google Shopping product feed integration, and AI demand forecasting model.
Implemented the click-and-collect system driving online buyers into the physical store and developed the loyalty app unifying purchase history.
Built a Google Business Profile-led local SEO strategy and ran Google Shopping and social campaigns targeting Santa Monica and West LA shoppers.
Click-and-collect and improved local SEO drove 67% more physical store visits as online discovery drove in-store conversions.
E-commerce channel generated 44% additional revenue on top of in-store sales within 6 months of launch.
AI demand forecasting reduced overstock by 25%, freeing working capital previously tied up in slow-moving inventory.
Loyalty app and personalized email campaigns drove repeat purchase rate from 28% to 43%.
“We thought we were a brick-and-mortar store. Now we're an omnichannel brand. Online drives people into the store and the store drives people online. It works both ways.”
Let’s discuss how Calidigi can deliver results like these for your industry — with a custom strategy built around your goals.