Beverly Hills, CA
A Beverly Hills luxury spa was losing repeat business to newer competitors with stronger digital experiences. Their booking system was phone-only, there was no loyalty program, upsell happened only if a staff member remembered to mention it, and their premium positioning was undermined by an outdated website that looked nothing like the luxury experience they delivered.
We built a complete luxury digital ecosystem: an AI-powered skin analysis tool on the website that recommended personalized service packages, an online booking system with deposit capture, a loyalty rewards app that tracked visit history and triggered personalized upgrade offers, and an automated upsell sequence that presented relevant add-ons based on each client's service history.
Assessed the gap between the spa's in-person luxury experience and its digital presence, identifying the highest-impact areas to close the expectation gap.
Built the AI skin analysis questionnaire and recommendation engine, trained on the spa's service menu to generate personalized package suggestions.
Developed the online booking system with deposit integration, loyalty point tracking, and personalized upsell automation based on service history.
Redesigned the website to match the luxury positioning, launched the new booking and loyalty system, and implemented a client reactivation campaign targeting lapsed customers.
Total monthly bookings grew 52% as online booking removed the friction of phone-only scheduling.
Revenue per visit increased 38% through AI-driven upsell automation and package recommendations.
Annual retention rate reached 92% as the loyalty program gave clients a reason to return consistently.
The AI skin analysis tool became the top new client acquisition driver, accounting for 65% of first-time bookings.
“Our clients now have a digital experience that matches what they feel when they walk through our door. Revenue is up and our best clients feel more connected to us than ever.”
Let’s discuss how Calidigi can deliver results like these for your industry — with a custom strategy built around your goals.