San Diego, CA
A growing San Diego fitness studio had strong in-person energy but a flat digital experience — members had no app, class booking was phone-only, trainers had no digital tools to track client progress, and churn was running at 28% annually with no automated re-engagement strategy.
We built a complete member experience platform: a branded mobile app with AI-generated personalized workout plans, a class booking and check-in engine, a trainer marketplace that allowed members to book 1-on-1 sessions, progress tracking with AI milestone recognition, and automated win-back campaigns triggered by declining visit frequency.
Interviewed 40 members and 8 trainers to map every touchpoint in the member experience and identify where engagement dropped off.
Designed the mobile app UX and built the AI workout personalization model trained on member fitness goals, history, and equipment availability.
Built the iOS and Android apps, booking engine, trainer marketplace, and integrated with the existing gym management software.
Launched with a member incentive campaign that drove 1,200 app downloads in week one, then optimized re-engagement automation based on real churn patterns.
New member signups grew 89% as the app and improved digital presence attracted members who had previously chosen competitor gyms.
The member app reached 5,000 active users within 8 months of launch, with 78% weekly active usage.
Annual churn dropped from 28% to 18.5% as automated re-engagement campaigns reactivated at-risk members.
Trainer marketplace bookings tripled as members discovered and booked personal training through the app.
“The app completely changed how our members engage with us. People who used to come twice a week are now coming four times — and they stay longer.”
Let’s discuss how Calidigi can deliver results like these for your industry — with a custom strategy built around your goals.