San Diego, CA
A San Diego auto repair shop was operating entirely on walk-ins and phone calls, with no digital booking, no way to capture after-hours service requests, and a parts upsell process that depended entirely on individual technician initiative. Competition from dealer service centers with strong online presence was eroding their customer base.
We built a complete digital service platform — online appointment booking with vehicle history lookup, an AI diagnostic chatbot that helped customers describe their issue before arrival and pre-generated a service estimate, an inventory management system tied to parts recommendations, and a loyalty rewards program that incentivized return visits and referrals.
Mapped the path from first vehicle issue to completed repair, identifying where digital touchpoints could capture customers earlier and retain them longer.
Built the online booking system with vehicle profile storage and the AI pre-diagnosis chatbot that educated customers and set service expectations before arrival.
Developed the loyalty reward program and automated parts recommendation engine that surfaced relevant upsell opportunities based on vehicle age, mileage, and service history.
Optimized Google Business Profile for San Diego and surrounding communities, implemented post-service review automation, and built local content targeting high-value repair keywords.
Online booking captured a new customer segment — working professionals who had previously gone elsewhere because phone-only booking was inconvenient.
Automated parts recommendations increased additional parts revenue per service ticket by 25%.
Google rating reached 4.8 stars with 160+ reviews, placing them in the top-3 Map Pack for key San Diego auto repair searches.
AI pre-diagnostics reduced estimate preparation time by 50%, getting customers into the shop and starting work faster.
“The online booking changed everything. We're getting customers who say they found us on Google and booked the same day. That never happened before.”
Let’s discuss how Calidigi can deliver results like these for your industry — with a custom strategy built around your goals.